KOLAB Collection launches NFC-tagged sustainable clothing line
· Designed to be passed down, KOLAB Collection’s NFC-tagged outerwear allows sustainable recycling of clothing to the next wearer.
October 21 , 2024, New York — KOLAB Collection, a global clothing brand dedicated to sustainable clothing, will launch its NFC-tagged clothing line today with its Fall/Winter 2024 collection. Designed to be passed down, KOLAB Collection is one of the first clothing companies to use NFC tagging technology on a wide scale and day-to-day basis by using NFC tags to aid in authentication, inventory management, resale management, and traceability. This ensures that its outerwear can be easily handed down to the next wearer.
The Fall/Winter collection focuses on minimalism, with clean silhouettes and a palette of neutral blues, greens and khakis inspired by the colors of New England, as well as urban and natural settings. The Fall/Winter collection will feature new designs for signature items like the Mixed Fabric Chore Jacket, Waterproof Tech Jacket, Padded Parka and other clothing. The collection includes features like hidden pockets, ventilation systems, and adjustable elements to optimize functionality without compromising style.
Paul Ng, Founder of KOLAB Collection, shares, “After years of development, my team and I are excited to introduce the KOLAB Collection to the world. Our sustainable fashion line reflects the values that we believe in—functionality, style, and durability. We are confident in the exceptional quality of our pieces, from YKK zippers to stitching techniques that ensure a flawless fit, giving our pieces the longevity to be passed down rather than discarded. To make this process seamless, we are one of the first clothing companies to utilize NFC tagging technology on a wide scale to ensure that wearers can always trace the provenance of each item.”
Retail Information
KOLAB Collection can be found on www.kolabcollection.com, with free shipping in the United States* and Canada. KOLAB is proud to partner with Greenspark, an innovative Impact-as-a-Service platform, to ensure that every order contributes to a positive environmental impact. Please refer to the Annex for further information.
*except remote areas
ABOUT KOLAB
Founded in 2022, KOLAB is a global clothing brand dedicated to creating made-to-last outerwear for urban customers who also value the importance of natural green spaces. KOLAB centers its brand philosophy on creating high-quality, thoughtfully designed garments that empower customers to explore both city life and the great outdoors. KOLAB has a strong commitment to sustainability, innovative materials, and purposeful design: it is one of the first clothing brands to use NFC tags on a wider scale to aid in sustainability. KOLAB’s signature items include its unisex hoodie, chore jackets, and track jackets.
For every order, KOLAB is committed to the following:
· Reforestation: Planting 1 Tree per Order: For every order, KOLAB plants one tree through Eden Reforestation Projects, combating deforestation and creating employment opportunities in local communities.
· Ocean Plastic Recovery: Rescuing 5 Pieces of Plastic per Order: KOLAB partners with Plastic Bank to recover 5 pieces of plastic from coastal areas with every order, promoting the use of recycled materials and reducing their environmental footprint.
· Carbon Offsetting: 10kg of CO2 per Order: KOLAB offsets 10kg of carbon dioxide with each order by supporting RIPPLE Africa’s energy efficient cookstove project in Malawi.
MEDIA CONTACT
Romina Perino | Redhill PR