The apparel industry is evolving - both legally and technically - to tell richer stories and make sustainability irresistibly frictionless one tap away.
What Is A Digital Product Passport?
Legal shifts now encourage brands to openly consolidate extensive product details and responsibilities beyond a price tag, empowering radical transparency that allows shoppers to make informed, empowered decisions aligning values with closets.
Digital Product Passports (DPPs) offer garments a dynamic identity consolidating full lifecycle data - from materials intentionally selected, safe community factories utilized in production, through to eventual end-of-ownership options promoting reuse/recycling. They can be presented as either scannable QR codes or NFC microchips embedded directly into apparel and can unlock instant shopper access to their unique verified dossier rather than solely relying on marketed claims from the brand.
Why So Important For Fashion Futures?
Rather than simply showcasing sustainability selectively via marketing, enduring accountability woven into the clothes themselves presents unprecedented frictionless discovery potential. The EU is also proposing regulations that will take effect in the future whereby all products, including clothing, will require having their DPPs.
How KOLAB Adopts Digital Passports Through Info Tags
We embed NFC technology displaying production facts and sustainable properties - already showcasing specifics on materials for every integrated KOLAB Info Tag scanned. This tangibly verifies our pledge to conscious precedents with each piece produced while building a foundation enabling border innovation ahead that will lead to a circular ecosystem.
Where To Find Your Garment's Digital Passport
You can find more information about the KOLAB Info Tag here.
Let's work together to build a better future with the power of fashion.
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